Pharmaceutical Executive Magazine Spotlights SeniorBridge's National Reach and Relationships with Seniors

Pharmaceutical Executive, a leading publication about the intersection between healthcare business and policy, was among the hundreds of publications to spotlight the role of SeniorBridge in reducing unnecessary hospitalizations of frail seniors as part of a news story about the announcement by Humana,  "one of the big two national players” in Medicare Advantage.

Below is an excerpt of the story. To read the full article, click here.

Humana CEO: Keep People Out of Hospitals
Ben Comer January 10, 2012

Outgoing CEO Michael McCallister said one of Humana’s primary strategies going forward is to keep patients out of hospitals and other healthcare institutions, when possible.

The problem, according to McCallister, is that one in five hospitalizations end up being readmitted in 30 days, often due to social or environmental factors, such as imperfect living conditions for dealing with health issues. “They’re tripping over pets and rugs,” or they need ramps, said McCallister. If seniors can feed and bathe themselves, they ought to be at home, he said.

To help facilitate access to care for seniors, and to provide a more holistic approach to treating chronic illness, Humana announced its intent to acquire SeniorBridge, a New York-based company providing in-home care. McCallister called SeniorBridge a perfect fit, given its network and relationship with seniors.

Humana is “one of the big two national players” in Medicare Advantage, according to McCallister.

To read the full article, click here.