USA Today Spotlights SeniorBridge Expertise in Helping Clients Remain at Home and Families Navigate Challenging Dynamics

A front page story in USA Today, the widest circulated print newspaper in the United States, spotlighted SeniorBridge's expertise helping elders remain in their homes in a story about emotional complexities families face surrounding aging loved ones and their legacies.  The article points to the need for professional oversight of caretakers of older people and brings to life the fact that the care people need as they age is not covered by Medicare. 

SeniorBridge's Claudia Fine and Eileen Zenker offer anecdotes about families who have benefited from SeniorBridge services and industry experts offer perspective about how families with step-children and other blended families cope. 

Below are key excerpts. To read the full text, click here.

 Need for professional oversight: "A reliance on others to feed and care for them and their finances can put more elderly at risk of financial or physical abuse by the caretakers they depend on."

Care elderly need comes from private funds: "Adult children often mistakenly believe that Medicare and other retiree benefits will pay for their parents' care. In fact, only long-term health insurance will cover custodial care."

SeniorBridge helps people stay at home: "Boomers who started families later in life are feeling the pressure. They are dealing with children's college bills 'while Mom is 87 and needs care,' says Claudia Fine, chief professional officer at SeniorBridge, which has more than tripled the number of its branches in the USA since 2008 by helping families keep elders in their homes. 'It's no longer the sandwich generation; it's the panini generation,' she says, referring to the popular pressed sandwich."

SeniorBridge care management prfessionals help families navigate costs: "Eileen Zenker, director of client services at SeniorBridge, a national care management company, says it's common for children who are faced with costly care for their parents to react."

To read the full text, click here.